Email marketing remains one of the highest-performing digital marketing channels. In fact, according to HubSpot, email marketing generates $42 for every $1 spent, making it one of the most profitable tools in your marketing stack. If you’re running a WordPress website, having the best newsletter plugin for WordPress is essential for building an email list, engaging visitors, and automating campaigns.
Choosing the right plugin can be overwhelming. Some plugins focus on simplicity and opt-in forms, while others offer full-scale email marketing automation. Whether you’re looking for a WordPress email marketing plugin, a lightweight tool for email subscription forms, or a robust integration like Mailchimp plugin for WordPress, this guide will help you make the right choice.
In this blog post, you’ll discover:
- A checklist of what makes a great WordPress newsletter plugin
- A detailed review of the 10 best newsletter plugins for WordPress in 2025
- Pros, cons, and ideal use cases for each plugin
- A comparison table to help you decide
- Answers to FAQs about email opt-in plugins WordPress users often ask
Let’s start by understanding what makes a great newsletter plugin.
What to Look for in the Best Newsletter Plugins For WordPress
Before diving into the plugin reviews, it’s crucial to know what features actually matter. Not every plugin that claims to be the “best newsletter plugins for WordPress” will be the right fit for your site.
1. Ease of Use
The plugin should integrate smoothly with your WordPress dashboard. It should offer a user-friendly interface for setting up email subscription plugin WordPress forms, designing emails, and managing your contact list without needing to touch code.
2. Email Automation
Modern marketing requires automation. The best plugins offer automation features like welcome emails, drip campaigns, and behavior-based triggers. A newsletter plugin with automation helps you nurture leads without constant manual effort.
3. Design & Templates
Whether free or premium, your plugin should provide customizable templates to match your site’s branding. This is particularly important for WordPress newsletter signup plugin options that target visual impact.
4. Performance & Load Speed
A bloated plugin can hurt site speed. Look for a lightweight newsletter plugin WordPress users recommend, especially if your site is already running multiple plugins.
5. Integration Capabilities
If you use third-party services like Mailchimp, Brevo (Sendinblue), or ConvertKit, you’ll want a WordPress email marketing plugin that integrates well. The Mailchimp plugin for WordPress is one of the most searched for this reason.
6. Free vs Paid Versions
Many top tools offer free versions, but they may limit features like automation, list size, or reporting. Understanding the difference helps you avoid hitting a wall as your audience grows. You’ll find both newsletter plugin WordPress free and premium options in our list.
By focusing on these features, you’ll be well-prepared to choose from the many email opt-in plugins WordPress users have access to.
Top 10 Best Newsletter Plugins for WordPress
Here are the top contenders for 2025. Each plugin below stands out for its features, ease of use, and performance. Whether you’re looking for a newsletter plugin WordPress free version or something with powerful automation, you’ll find a match here.
1. MailPoet
MailPoet is a native WordPress newsletter plugin that lets you create, send, and manage email campaigns right from your dashboard. It’s ideal for bloggers, small businesses, and WooCommerce stores.
Key Features:
- Drag-and-drop email builder
- WooCommerce email automation
- Built-in analytics
- Send emails via your own server or MailPoet’s
Pros:
- Seamless WordPress integration
- Free plan includes up to 1,000 subscribers
- Excellent for WooCommerce users
Cons:
- Limited automation in the free plan
- Not as advanced as standalone tools like ConvertKit
Pricing:
Free up to 1,000 subscribers; Paid plans start at $10/month
Best For:
WordPress users who want a plugin that works out-of-the-box without third-party integration.
2. Newsletter
Newsletter is a fully-featured, newsletter plugin WordPress free solution. It provides everything from subscriber management to automated emails without needing an external service
Key Features:
- Unlimited subscribers and emails (on free plan)
- Visual composer for emails
- Advanced targeting and segmentation
- GDPR-compliant subscription forms
Pros:
- 100% free core features
- Extensible via premium add-ons
- Active developer support
Cons:
- Interface is slightly dated
- Lacks native integration with some popular CRMs
Pricing:
Free; Premium add-ons from $69/year
Best For:
Users looking for a robust free option with the potential to expand via add-ons.
3. Mailchimp for WordPress
One of the most popular email opt-in plugins WordPress site owners use, this plugin helps you grow and sync your Mailchimp lists directly from your site.
Key Features:
- Easy integration with Mailchimp
- Customizable opt-in forms
- Integrates with Contact Form 7, WooCommerce, etc.
- Developer-friendly with hooks and filters
Pros:
- Supports Mailchimp’s full feature set
- Clean, responsive opt-in forms
- Works well with most themes and builders
Cons:
- You need a Mailchimp account
- Mailchimp pricing increases as your list grows
Pricing:
Free plugin; Mailchimp pricing starts from free to $13+/month depending on subscribers
Best For:
Anyone already using Mailchimp and looking for seamless WordPress integration.
4. Sendinblue (Brevo)
Sendinblue (now known as Brevo) is an all-in-one WordPress email marketing plugin that offers robust automation, SMS marketing, and detailed analytics.
Key Features:
- Drag-and-drop editor
- Transactional email and SMS options
- Marketing automation workflows
- A/B testing and heatmaps
Pros:
- Generous free tier (300 emails/day)
- Powerful automation even on free plan
- GDPR-compliant tools built-in
Cons:
- Learning curve for beginners
- Emails show Sendinblue branding on free tier
Pricing:
Free up to 300 emails/day; paid plans from $25/month
Best For:
Businesses looking for advanced features like SMS and marketing automation from a single dashboard.
5. Kit (Former ConvertKit)
Kit is a favorite among creators and bloggers for its simplicity and powerful automation tools. While it’s not a native plugin, its integration via the WordPress newsletter signup plugin works seamlessly.
Key Features:
- Visual automation builder
- Tag-based subscriber segmentation
- Landing page builder
- Ecommerce features (digital product sales)
Pros:
- Clean, creator-focused UX
- Great for lead magnets and funnels
- Excellent deliverability rates
Cons:
- Higher cost compared to others
- Limited visual templates
Pricing:
Free up to 1,000 subscribers; Paid plans from $15/month
Best For:
Bloggers, podcasters, and creators building content-based businesses.
6. Mailster
Mailster is a premium, self-hosted WordPress email marketing plugin that brings full newsletter functionality into your WP dashboard—no external service needed. It’s ideal for users who want complete control and advanced features like automation and analytics without a monthly fee.
Key Features:
- Drag-and-drop email builder
- Real-time analytics and click tracking
- Advanced list segmentation
- Autoresponders and automation
- SMTP & third-party delivery integrations
Pros:
- No recurring subscription fees
- Complete control over email marketing
- Supports unlimited subscribers and emails
Cons:
- Not free (one-time purchase required)
- Requires good hosting/server setup for large lists
Pricing:
One-time fee of ~$89 (via CodeCanyon)
Best For:
Site owners who want a premium, one-time purchase plugin with automation, analytics, and list management built right into WordPress.tforms.
7. FluentCRM
FluentCRM is a self-hosted WordPress email marketing plugin built specifically for WordPress users. It’s ideal if you want full control over your data.
Key Features:
- Advanced automation workflows
- CRM and tagging system
- Integrates with WooCommerce, LearnDash, etc.
Pros:
- Fully GDPR-compliant
- No monthly fees after purchase
- Great for membership and LMS sites
Cons:
- Requires SMTP setup for email delivery
- More technical setup
Pricing:
Free core; Pro from $129/year
Best For:
Advanced WordPress users or developers who want a scalable CRM + email solution.
8. OptinMonster
While not a traditional newsletter plugin, OptinMonster is a powerful email opt-in plugin WordPress users love for lead generation. It works alongside services like Mailchimp or ConvertKit.
Key Features:
- Popup, slide-in, and exit-intent forms
- A/B testing
- Advanced targeting rules
Pros:
- Incredible customization and targeting
- Increases conversion rates
- Works with all major email providers
Cons:
- Requires a separate account
- Higher pricing than basic plugins
Pricing:
Starts at $9/month
Best For:
Marketers focused on growing email lists fast through advanced opt-in strategies.
9. HubSpot for WordPress
HubSpot’s WordPress plugin offers an integrated suite of CRM, email marketing, and form-building tools—making it more than just a newsletter plugin for WordPress.
Key Features:
- Drag-and-drop email builder
- CRM and live chat included
- Built-in analytics
Pros:
- All-in-one growth platform
- Excellent for small businesses and B2B
- Free CRM features included
Cons:
- Limited email customization on free plan
- May be overkill for small blogs
Pricing:
Free plan available; Paid plans from $20/month
Best For:
Businesses looking to centralize sales, marketing, and email outreach.
10. Icegram Engage
Icegram Engage focuses on opt-in forms and list building. It’s a lightweight newsletter plugin WordPress users like for simplicity and speed.
Key Features:
- Popups, header bars, toast notifications
- Simple form builder
- Works with major email services
Pros:
- Fast and beginner-friendly
- Doesn’t slow down site
- Free forever plan available
Cons:
- Limited features without paid version
- Lacks built-in email sending capability
Pricing:
Free; Premium plans start at $129/year
Best For:
Site owners looking for a fast, no-frills list building tool.
Plugin Comparison : MailPoet vs Newsletter vs Mailchimp vs Sendinblue vs ConvertKit vs Email Subscribers vs FluentCRM vs OptinMonster vs HubSpot vs Icegram Engage
Choosing the right WordPress email marketing plugin often comes down to specific needs—like automation, budget, or integrations. Here’s a side-by-side comparison to simplify your decision:
| Plugin Name | Free Plan | Automation | Integrates With | Best For | Standout Feature |
|---|---|---|---|---|---|
| MailPoet | Yes | Basic | WooCommerce, SMTP | WooCommerce Stores | Native email builder |
| Newsletter | Yes | Basic | Add-ons only | Bloggers, hobby sites | Unlimited emails & subs (free) |
| Mailchimp for WordPress | Yes | Yes (via Mailchimp) | Mailchimp, WooCommerce | Mailchimp Users | Powerful integration options |
| Sendinblue (Brevo) | Yes | Yes | Brevo CRM, SMS, Chat | SMEs, Ecommerce | SMS & email from one dashboard |
| ConvertKit | Yes | Yes | Zapier, WordPress | Content Creators | Visual automation builder |
| Email Subscribers | Yes | Basic | Native | Small Businesses | Full solution inside WordPress |
| FluentCRM | Yes | Advanced | LearnDash, WooCommerce | Advanced Users | Self-hosted CRM |
| OptinMonster | No | No | All major providers | Lead Generation Experts | Exit-intent popups |
| HubSpot for WordPress | Yes | Basic | HubSpot CRM, forms, chat | B2B, Service Businesses | All-in-one CRM + email |
| Icegram Engage | Yes | No | Mailchimp, Constant Contact | Beginners | Lightweight, simple UI |
This comparison reinforces that there’s no “one size fits all.” Some prioritize being the lightweight newsletter plugin WordPress sites need for speed, while others focus on powerful automation or CRM features.
How to Choose the Right Plugin for Your Site
Still unsure which is the best newsletter plugin for WordPress for your needs? Here’s a quick guide to help you narrow it down based on key factors:
✅ 1. Audience Size & Growth Plans
If you’re just starting out, a newsletter plugin WordPress free version like Newsletter or Email Subscribers can handle your needs. As your audience grows, consider plugins with automation like MailPoet or FluentCRM.
✅ 2. Budget
Free doesn’t always mean limited. Tools like Newsletter and Icegram offer rich features at no cost. But if you’re aiming for growth and ROI, a paid WordPress email marketing plugin like ConvertKit or Brevo may offer more value long-term.
✅ 3. Integrations
Do you need your email subscription plugin WordPress tool to work with WooCommerce, Contact Form 7, or Zapier? Choose tools like Mailchimp for WordPress or HubSpot that offer seamless integration.
✅ 4. Email Automation Needs
If automation is crucial—like welcome emails or cart abandonment sequences—opt for a newsletter plugin with automation such as FluentCRM, Sendinblue, or ConvertKit.
✅ 5. Website Performance
Site speed matters. Optin-heavy tools can slow things down. Choose a lightweight newsletter plugin WordPress developers trust, such as Icegram or MailPoet, if performance is a concern.
✅ 6. Technical Skill Level
Beginners will find tools like MailPoet or Email Subscribers intuitive. Advanced users or developers may prefer more customizable solutions like FluentCRM or Sendinblue for deeper control.
Ultimately, the right plugin depends on your specific goals: lead generation, automation, analytics, or seamless integration. Be sure to test a couple of options before committing.
Frequently Asked Questions
Here are answers to some common questions users ask when selecting a WordPress newsletter plugin:
1. Can I use more than one newsletter plugin on my WordPress site?
Technically, yes. But it’s not recommended to use multiple email opt-in plugins WordPress sites at the same time, as it can lead to compatibility issues, slow down your site, and confuse users. Instead, pick one robust plugin that meets all your needs.
2. Are free newsletter plugins good enough for growing an email list?
Absolutely. Many newsletter plugin WordPress free tools like Newsletter or Email Subscribers provide solid functionality for list building, especially for new or smaller websites. However, you may eventually want to upgrade for better automation and analytics.
3. Which plugin is best for WooCommerce integration?
MailPoet and FluentCRM are widely regarded as the best newsletter plugins for WordPress when it comes to WooCommerce. Both offer deep integration, allowing you to send product-based emails, abandoned cart sequences, and customer segmentation campaigns.
4. What’s the difference between a regular opt-in plugin and a full email marketing plugin?
An email opt-in plugin WordPress tool (like OptinMonster or Icegram) primarily helps capture emails through popups or forms. In contrast, full-featured WordPress email marketing plugins (like Sendinblue or ConvertKit) include automation, email sending, and subscriber management.
5. How do I avoid my emails going to spam?
To prevent deliverability issues:
- Use a reputable SMTP service or plugin
- Avoid spammy language
- Always include unsubscribe links
- Use verified email domains
Many top plugins offer built-in spam protection features or work well with tools like WP Mail SMTP.
Conclusion
Choosing the best newsletter plugin for WordPress depends on your goals, budget, and technical preferences. Whether you’re a blogger looking for simplicity, an online store needing WooCommerce integration, or a marketer focused on automation, there’s a perfect fit for you.
Here’s a quick recap:
- Best free option: Newsletter
- Best for WooCommerce: MailPoet
- Best for creators: ConvertKit
- Best lightweight plugin: Icegram
- Best all-in-one CRM + email: HubSpot
Whichever tool you choose, remember: email is still one of the most powerful ways to connect with your audience and grow your brand. By picking the right WordPress newsletter plugin, you’re laying the foundation for sustainable, long-term engagement.
